I recently attended a terrific, high-powered panel presentation that unfortunately became hijacked by what I’ll call “a Q&A hog.” You’ve probably witnessed a Q&A hog in action at a conference or presentation.
Q&A Hog, defined: an annoying creature that rambles incoherently during the Question and Answer period of a presentation. The hog typically takes up to 5 minutes to ask the presenter a very specific or off-topic question that no one in the audience has any interest in discussing. Q&A hogs usually have some personal agenda or simply love to hear the sound of their own voices.
The panel presentation I witnessed? The Q&A hog actually grabbed the floor mike and took over. It was a bad scene, man.
The hog held the entire audience hostage with non-stop rambling. The panelists and audience members started shuffling and checking their smart phones. The moderator looked wild-eyed around the room, vainly searching for armed gunmen with tranquilizers to shoot the beast down.
Boors don’t pick up on obvious visual cues of disinterest. It’s not in their nature. They’re going to keep talking — until you shut them down. Mere body language and facial gestures won’t do the trick.
Audiences Are Your Friend
For the rank amateur to the ignorant professional, audiences create the same effect no matter how small they are to a speaker. Fear and anxiety.
From a single person to a crowd as big as the fans in the Super Bowl, speaking in front of a serious listening audience is the true test and baptism of fire.
Despite this, audiences are predictable. Audiences listen to you because they want to learn something from the speaker.
Following this logic, the speaker would do well to follow the strategy of making it informative as well as interesting to listeners to see your speech through till the end.
Here are some tips on how you can have the audience listen in rapt attention. http://bit.ly/bMXs4u
The first question a presenter must answer involves the listening audience. The composition of a group influences what and how one prepares. Determining the makeup of an audience involves certain considerations that can be broken down into two categories: Demographics and Psychographics. “Demographics” help us define “age cells,” while “Psychographics” inform us about “type cells.”
Demographics. Initially, it is helpful to determine the demographic composite of the audience. We start by determining the average age of the crowd. Are there children? If so, what age? If they are teenagers, are they young teens (13-16) or older teens (17-19)? If we find they are young adults, are they 18-24, 25-34, etc.? Now let me explain why this demographic analysis is so important.
The age of an audience influences the type of language, examples, and illustrations presenters use. For example, if I were talking to a group of young adults 18-24 years old about recent changes in the music industry, it would be more effective to drop names such as “The All-American Rejects” and “Green Day” than “Chicago” and “The Beach Boys.” Talking about the former would help me sound relevant and credible, while using the latter would date me and make me sound out of touch.
The key is to know the demographic makeup of your listening audience. Some audiences are demographically narrow in scope, but most are not. Generally, you will find that audiences are comprised of mixed age groups, and knowing this will help you tailor your examples and illustrations to impact the larger segments within the group.
Psychographics. Determining the psychographic profile of the audience is imperative as well. As previously stated, psychographics refers to “type cells,” and all audiences are comprised of them. These cells inform us of the audience’s inclinations and preferences, which is helpful information when addressing a group. Below is a short list of potential “types” you might find in a particular audience:
Males or females
Blue-collar workers or professionals
Senior-level or junior-level managers
Managers or employees
Post-grad students or undergrad students
Wine drinkers or beer drinkers
Conservatives or Liberals
Religious or non-religious individuals
Doctors or lawyers
Teachers or students
Early adapters or late adopters
Animal lovers or hunters
Suffice it to say that the age and type of people in any given audience will greatly impact the way you prepare to speak to them. But while the audience’s profile will influence your method, it must never compromise or cause you to water-down your message. Instead, the core message simply needs to be packaged in terms relative to the audience at hand. Consequently, it is highly beneficial to know everything you can about the demographic and psychographic nature of the audience you will be addressing.
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Dr. Gary Rodriguez is President of LeaderMetrix http://www.leadermetrix.com and author of Purpose Centered Public Speaking http://www.amazon.com/Purpose-Centered-Public-Speaking-Purposeful-Presentations/dp/1450727085/ref=sr_1_1?ie=UTF8&s=books&qid=1288971818&sr=8-1
Gary is committed to helping aspiring and active speakers improve their presentations skills. This is accomplished through Purpose Centered Public Speaking Workshop and personal one on one mentoring. He also offers a free public speaking phobia test and monthly newsletter to those who visit his website.
How do you make your presentation more interesting to your audience? Perhaps the most important technique is to include them when you speak. You can choose your words to engage your listeners — or leave them out. If you leave them out, boredom is the probable result. In this article, I’ll give you some specific techniques for crafting your content in a way that grabs the attention of your audience.
Ensure your that audience is engaged and understands the ideas you are putting forward
By Fiona Collie
An engaging seminar presentation can be a powerful tool for building relationships with clients and prospects.
A successful presentation needs more than just great information, says Lisa Braithwaite, a public-speaking coach in Santa Barbara, Calif. “People want to relate to you,” she says. “They want to be able to trust you and they want to be able to have a relationship with you.”
To gain that trust and build relationships, follow these public-speaking tips:
Resonate: Present Visual Stories that Transform Audiences
by Nancy Duarte
Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action
Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they’ve wasted their time? All too often, presentations don’t resonate with the audience and move them to transformative action.
Just as the author’s first book helped presenters become visual communicators, Resonate helps you make a strong connection with your audience and lead them to purposeful action. The author’s approach is simple: building a presentation today is a bit like writing a documentary. Using this approach, you’ll convey your content with passion, persuasion, and impact.
- Author has a proven track record, including having created the slides in Al Gore’s Oscar-winning An Inconvenient Truth
- Focuses on content development methodologies that are not only fundamental but will move people to action
- Upends the usual paradigm by making the audience the hero and the presenter the mentor
- Shows how to use story techniques of conflict and resolution
Presentations don’t have to be boring ordeals. You can make them fun, exciting, and full of meaning. Leave your audiences energized and ready to take action with Resonate.
When you first begin to prepare your presentation, you defined an image that you wanted to present. “What do I want them to remember of me?”
Who are you? How will you be remembered after this presentation?
Everything the audience sees needs to reinforce that image – clothes, facial expression, stance and gesture.
At its most basic this means projecting confidence and sincerity. Unless you decide otherwise, the audience needs to know that you are comfortable with your message and that you believe in it.
If you are also using this presentation to present yourself as the face of your business, or as a candidate for a position, then take that into account as well. You need to be seen as trustworthy, competent, at ease with your material.
It’s great to find yourself at the front of the room, speaking clearly, shuffling confidently through your perfectly-chosen slides, seeing looks on the faces of your audience members that seem to say “Yes, I am listening. No, I cannot turn away.”
If only it was always that easy…
It can be helpful to think about attention in terms of presentations in three ways …=> http://bit.ly/9XkHuQ
Everything that you say or do in your presentation has to be geared to your audience… what you want them to do or think at the end, what they will be receptive to, what their triggers are, the language that they will respond to.
So in researching that presentation to write it, or prepare it, you will also need to research the audience.
Find out as much as you can – their age range, gender, income levels, dreams, needs, wants, culture.
You can gain much from a registration form.
You can ask the event manager.
In your preparation routine, you can mingle with them before your speech.
Then you can use that information in constructing your speech. If you need to persuade, for example, you can use your knowledge of their interests and dreams.
You will choose language that they understand, and that is not irritating or offensive to them, and subject matter to suit that audience – themes, supports, anecdotes all will be tailored to them.
I’m not sure whether researching the audience is more important than researching content. What do you think?
I do know that for the content to be effective, the research you do on your audience will be vital.
Learning Styles: What every presenter ought to know
by OLIVIA MITCHELL
Before Copernicus we believed that the the earth was the center of the universe and that the sun revolved around the earth. That’s what it looked like and it made sense. But science showed us that it’s not the case.
Today, many people believe in learning styles theory. At face value it makes sense and it’s easy to make your own experiences fit with the theory. But science does not back-up learning styles theory.
… read more for the evidence and what Olivia suggests in response. http://bit.ly/9PcVGG