This is a blog about public speaking … and yet …
Right now, under the banner of a business called Pivotal Public Speaking, I am teaching small business owners about story – story for speakers? … not altogether …
If you are speaking to grow your business, then story is vital. It gives you credibility. It creates a deep engagement with your audience of potential clients. Most powerfully, though, it allows you to take a potential client into your business with you so that they feel, and hear, just what it is like to work with you, just what exactly it is that you do for them.
That is “if you are speaking …”
The stories that you choose and tell, about your business, though, can then be used and re-used elsewhere with exactly the same power.
1. You can use them on the “About” page of your website/blog/web presence. They give that same level of engagement, credibility and awareness, that will have your web visitors clicking through to find out more.
2. You can use them on your sales pages. Let your prospective buyers know that you understand their pain and problems. Let them see your product in action. This is word of mouth marketing – online!
3. You can use them in conversations. You connect at a networking event. What more natural and yet powerful way of deepening that connection is there, than story? People arrive at your product display. Conversation, and story, will give them the human face of your business, your product, your service. And people do tend to buy people first. We know that, though often instictively.
4. You can use your story/stories in your social media marketing. On the surface this means sharing stories about your business – regularly. Facebook loves stories. Distill them down for twitter into tiny conversational pieces. Give them “corporate” style, if you need to, for LinkedIn. Under the surface, though, your brand story drives all that you do in social media. Confine all that you do, say and share to that defined specific story and you establish a strong brand presence.
5. Finally, you can use your stories when you are teaching. Many speaking engagements revolve around teaching about something in your business. Many businesses revolve around teaching something. Here the power of story is perfect for you because it creates engagement, it helps overcome objections to new ideas and it is a vital tool in the integration of brain function so necessary to successful learning.
So in “teaching” story, I am excited to be giving people far more than just a speaking tool, though it is certainly that.
If you are interested in learning more about story, either simply as a speaking tool, or as a tool to grow your business, why don’t you join me?
You will learn
How to use stories for different outcomes.
How to draw an audience into your world or your business using story.
4 of the basic types of business story and where to find the ones in your business/life that will be more effective when you speak.
Story structure – the elements and processes of story and how to apply them and which ones work best in different situations.
How to integrate story into your speaking – how it fits into the structure of your presentation, how to use your voice, stage and stage presence to greatest effect and how to remember it.
Integrated into the program is a thread of how you use story to propel your personal growth, the growth of your business and your vision for the future/blockquote>
This is small group workshop format. In all of my workshops I find people learn much from each other, as they are learning from me, and I intend to maintain that.
So you have a subject for your speech. One word, maybe. What now?
You know what you want to achieve with this presentation but you’re stuck, trying to find powerful ideas and material that will give your subject life. Yes?
Where will you find the stimulus to develop your ideas?
The answers could just be right under your nose, right there in your daily life.
Here are five ordinary places that will yield up gems to make you and your presentation remembered, repeated and getting results. That’s why I used the word “easy” in the title of this article – the material is all around you.
Things that you do and see and say and think every day will provide that material. It’s just a case of articulating what you want to achieve and then of deliberately looking in these places with that aim in mind.
The thing that makes this not so easy is knowing what to look for.
The first is the information. This involves ideas, stories, facts, case studies, statistics – all of the items you will use to present the main parts of your speech.
The second is themes within those facts and ideas – commonalities, recurring nuggets of information that fit into a theme. These themes may be the main pints of your presentation, or one of them may be the source of your single message.
The third is opinions. And it may be, with this in mind, that you find the things that will give your speech something extra special, that will make it “catchy” – remembered, repeated and getting results.
They may provide humor.
They may help you articulate your passionate view point on the topic.
They may give you something that will stir up opinions or discussion in your audience.
They may also uncover trends in your subject area – places where people are fighting the status quo.
Keep these three areas – information, themes and opinions – in the back of your mind as you open that mind to what is going on around you.
1. On the internet. Obviously! Enjoy your surfing, but let it wander along the lines of the main aim of your speech. You may, in fact, be taken into different directions, to discover even better ideas and themes. Follow links that look interesting or promising. Use search engines, and include databases and blogs in your searches and surfing. Search TED talks and YouTube. These will give you the themes and information you need. They will also give you opinions and ideas about trends, and the links will lead you to other opinions, and sources of support material.
2. In Books. You are reading already. Just look at the books in the light of your speech. Think about books you have read in the past, and how they might relate to your themes and points. Allow yourself to be drawn to the books on your subject. Search online suppliers like Amazon. Scour the local library – reference books, fiction and non-fiction. When you are browsing the bookshops and second-hand book suppliers, again, keep you speech ideas in the front of your mind and books will leap out of the piles to lead you to things you can use.
3. In Magazines. Again, you are reading these already. Look at them from the slant of your speech. And look with new eyes at the racks in the newsagents, the library and the train stations. If you are speaking regularly, you will develop the habit of collecting material on your subject areas – articles from magazines or the internet, quotes, sayings and anecdotes. Keep a paper file of notes and save useful websites in your favourites file, Evernote or a tagging system like del.icio.us.
4. From People. Talk with them about the subject of your speech in your ordinary conversation and you will get all sorts of opinions and information. You cannot interview a website or book for clarification or for a quirky perspective that just might give you the winning angle on a topic.
5. From Your own experiences. Using your own life and its stories is one of the most powerful tools of public speaking. Use humorous or poignant anecdotes. Find experiences that have affected you or your friends to support points in your presentation. Again, you can look back to the past for examples. But looking at your life and the lives of the people you know and see and interact with through the lens of your speech will bring out all sorts of relevant and thought-provoking material.
There are so many places that will yield up brilliant ideas for a speech. It’s just a case of looking – while you are surfing the net, while you are in the library or reading magazines, while you are chatting, and at life in general, and being open to ideas and themes and opinions on the subject. Create a strong picture of where you might go with the speech and let it lead you on. You natural creativity will use all of these sources to put together a great presentation.
It’s a moment that nervous speakers dread – to realise that most of your audience is bored.
They’re glassy eyed, maybe even falling asleep, chatting or texting.
Horrors!
Worse still and more embarrassing is the presenter who becomes frantic, attempting to regain attention.
It has happened to me twice.
The first was early in my speaking career when I became aware of a lady in the front row, slumped, with her head back and her mouth open, quietly snoring. The second was later, during a presentation, and I watched with increasing concern as one after another, the people in the audience got that glazed look. They were too polite to nod off or chat, but the evidence was there. I had been asked to present on the subject and had failed to research that audience and their needs, which, it turned out, were on a different level altogether.
I well remember the panicky feeling. Fortunately I managed to turn the situations around. As the snores gently increased, we moved quickly into small group discussion so that the people around the sleepy-head moved and woke her up to participate. And in the presentation, as it became increasingly obvious that the material I had prepared was just not appropriate, I was able to drop the script, and work with the audience to find out their needs and present something they needed and got quite excited about. But I will never forget that initial feeling of losing attention.
Avoid the whole situation if you can by researching your audience and make sure you address the What’s In It For Me factor.
Avoid the whole situation if you can by embedding signposts so that your audience can follow the road of your presentation with you.
Avoid the whole situation if you can by ensuring you have variety wired into your presentation, and have something up your sleeve that you can move into if necessary.
Introduce a new visual.
Involve the audience.
Ask questions.
Change your stance, body language or walking pattern.
Stop.
Stand still.
Change from a complex approach to the subject and create pure simplicity. Change direction entirely.
Ask for directions to take.
Whatever you use, it will become a smooth, professional piece of your presentation instead of a situation that embarrasses you and your audience.
Nobody likes a mental blank; not the speaker, not the audience.
As a speaker you really would like to remember all of the points that you so carefully researched and constructed and that you designed to work together to get your message across.
We all have our own ways of remembering our presentations and speeches. Some are based on our preferences for sound or images or body language. Some are simply based on what works for us.
I am working, at the moment, with a client who is moving away from a script to presenting in natural, unscripted language. She is a very creative person, especially in visual media – creates amazing paintings, patterns, and rejuvenates a flagging spirit with what she calls “creative time’ which might involve painting, or doodling or setting significant messages in a beautiful surrounding. I made several suggestions based on using visuals so that she could remember her speech and create useful, unobtrusive notes, and it was like watching a light bulb glowing. She is now in her element.
So for those of you looking for ways to remember your speech or presentation and to create prompts for yourself, here are 5 ways that visuals could work for you.
1. I will call the first one “mind mapping”. This involves “mapping” the ideas for your speech. Usually people put the central message in the centre, perhaps surrounded by a circle or border. Then they connect the points of the speech to the main message as one would spokes to a wheel. From those points, then, further connections reach out to the supports for the points. You can use decorations, colours, pictures, whatever most represents the content of each part, and the connections between them and the order in which you will present them. This is a standard mind map.
You might, on the other hand prefer to draw waves that represent the more emotional flow of the speech, somewhat similar to Nancy Duarte’s spark lines, or curves that represent a new point, or a change in direction of the speech. So each wave or curve represents the points to be made, the climax of the point that will really hook audience response, or the points of the presentation that represent, say, problems and solutions. Write the main message beneath the waves, perhaps, and transition techniques between the waves.
I simply use the sort of note-taking skills I learned in uni – main message at the top, then bullet point system for points to be made and further indented bullet points . I don’t use this system to creating slides, incidentally – yuk, how boring that would be, but it’s the way I learned to organise content and it works for me, in conjunction with other memory techniques.
So however you visually represent the flow of your speech or presentation, you can memorise that image, and the connections between its parts and that will be with you when you need to remember what to say next when you actually present. It will also be there with you, should you need to change the flow of the speech in response to the audience or the environment, and the logic will allow you to make the changes in a way that works for you and for the audience.
2. Visualisation. This is a technique used in many areas where performance is focused and adrenalin-driven, particularly in sports. And while it certainly involves the visual and imagery there are so many other aspects involved – training your subconscious to store what I call “muscle memory”, injecting positive emotion to reinforce the memories. For the purposes of this article, though, the visualisation involves using the mind’s eye or imagination to “watch” yourself as you present, your body language, how you appear on the “stage”, how you are interacting with the audience, and what you are saying. It also involves “seeing” how the audience is reacting to what you are saying, how the equipment is functioning, how you are using the particular setup in the room. I used it from the beginning, I think, of my speaking, long before the word became such a large part of our language, “visualising” successful presentation, and visualising overcoming the possible hurdles to successful presentation. It’s a way of committing the presentation to memory, and ensures that much of the presentation can be put into a state similar to auto-pilot while the front of your brain deals with interacting with, and customizing for, this particular audience.
3. For many people the simple act of writing something is a memory aid, but it can be combined with the visual memory. You can commit the look of the writing to memory, having simply written on a normal blank page. Or you can use the ubiquitous, totally indispensable sticky notes. Use colours, create patterns of shapes and colours, use diagrams on the notes, make diagrams with the notes, write a word or words for each point with points in one colour, supports in another, transitions in another. Lay out the whole speech, in point form, and that process alone may just be enough if you have a photographic memory. Or you can then transfer the whole thing onto a sheet or folder or series of cards to use as a prompt. Take a photograph of it, and use that. Your creativity comes into play, here, to learn, by trial and error, just what works best for you.
4. Maybe it is images that work for you. After all, ‘a picture paints a thousand words’, and our minds remember information better if that information is combined with an image. So you could use an image as a prompt. The storyboarding process that can be so useful for creating a PowerPoint presentation would work well here. One idea – one image, with maybe a word or two to reinforce the memory. Again – perhaps the creation of the storyboard will be enough, if the photographic system works for you, or you can use the board as a prompt. Or you can rehearse the presentation and when you know the points that will cause you grief, just use images for those. It’s all a matter of finding, through practice, what works for you.
5. And, of course, the logical extension of this thought is to use the PowerPoint slides themselves as a memory aid. I know people do this and can make it work for them. It takes practice. I watched a speaker use this system recently. She was a dynamic presenter, with a fluent presentation and had the audience captivated. She had no remote for the slides, so had to ask or signal to the computer operator to advance the slides. When that operator made an error, then the whole speech ground down as the speaker had to wait to find out what was supposed to happen next. Her dynamism saved the day, but it was a glitch that could have been avoided.
Each of these 5 is a way of using images to remember your presentation. Each allows you to be creative in producing a visual to memorise and guide your presentation. Each will need your constant creative attention in honing its success, and maybe you will go even further and combine them.
Perhaps you are already using one or more of these or have your own way of using the sense of sight in memorizing your speech, ensuring there are no blank moments and that it progresses as you dreamed it would. I would love you to share them in the comments below.
I have a huge amount of respect for Carmine Gallo because of the quality of the research he conducts and how he manages to distill that research down into really useful insights into speaking …
Talk Like TED
by Carmine Gallo
Public speaking coach and bestselling author of The Presentation Secrets of Steve Jobs, Carmine Gallo has broken down hundreds of TED talks and interviewed the most popular TED presenters as well as the top researchers in the fields of psychology, communications, and neuroscience to get their cutting-edge insights and to reveal the nine secrets of all successful TED presentations. From “Unleash the Master Within” and “Deliver Jaw-Dropping Moments” to “Stick to the 18-minute Rule,” Gallo provides a step-by-step method that makes it possible for anyone to create, design, and deliver a TED-style presentation that is engaging, persuasive, and memorable.
http://bit.ly/1g24w65
The Back of the Napkin
by Dan Roam
Management consultant and lecturer Roam begins with a watershed moment: asked, at the last minute, to give a talk to top government officials, he sketched a diagram on a napkin. The clarity and power of that image allowed him to communicate directly with his audience. From this starting point, Roam has developed a remarkably comprehensive system of ideas. => http://bit.ly/SDH4D0
The more you know about your audience, the better your presentation will go.