80 Memorable Presentation Lessons from the Masters
by Jerry Weissman
Weissman shows you how to
Content: Master the art of telling your story.
Graphics: Design PowerPoint slides that work brilliantly.
Delivery: Make actions speak louder than words.
Q&A: Listen more effectively, and handle even the toughest questions.
Integration: Put it all together in one seamless, winning presentation! => http://bit.ly/NCM4ER
The ways you use language and words in your speeches and presentations can make or break your chances of success.
This is because success in public speaking depends on how well your audience understands your message and responds to it. They won’t understand if you lose their attention, because they will stop listening. They won’t understand if you distract them from the message. And they certainly won’t understand if they cannot understand the language you use.
So let’s look at 8 ways to get and to keep – that understanding and attention – using words
1. Avoid losing the audience. Be sparing with dates, figures and statistics. These are all very powerful ways to support your points, but overuse them and they just become boring, and your audience will turn off. If data is absolutely necessary, use your slides to create a visual rendition of it. Tell stories about it. Find some way to relate it to your audience – percentages of people like them, for example, or of their country.
2. Don’t forget to credit your sources for all of these as you would for your quotes. Support your credibility!
3. You can also avoid boring your audience by varying the pitch and the volume and pace of your words. Use pause for drama. Speak quickly to communicate your energy and enthusiasm, and then use a slower rate for emphasis. You can also deliberately vary the structure of your sentences. A single word can have huge impact used on its own, particularly if it comes after a wordier segment. All of these are keeping your audience hooked.
4. Remember the rule of three. There is a creative vibration in the number three – and you can create impact using it. So you might list in threes – “Faith, Hope and Charity” is an example of a list of three. Or you might repeat a particular phrase structure three times, for example “You could try words, you could try deeds, or you could always try good food.” Use the technique sparingly, though, or it will outlast its welcome, and be more of a distraction then a support.
5. We all have short attention spans. This is exacerbated in these days of communication delivered in truncated, rapid-fire bytes. So you have to organise your presentations so that you do something frequently to keep attention. Change your delivery style. Support your words with a new visual. Challenge with an activity for audience involvement. Tell a story. Whatever techniques you use, introduce them often and vary them. Each will have its own impact, but make sure that impact supports your chosen image and message.
6. Use humour if you can, create vibrant word pictures and tell stories to reinforce concepts. These will allow you to avoid presenting a continuous flow of theory which will kill audience attention and it will give vividness to your material that will make the message last in the minds of your audience – powerful impact.
7. Consider your audience when you are choosing the words that you use –the vocabulary. Speak to them in a language they understand. Look at your technical terms, and any jargon that they may not understand. Use examples, stories, quotes and other support material that has relevance to their lives and their interests. You will keep their attention and their interest.
8. Finally, remember this is a speech or spoken presentation. Spoken language is very different from the written. Writing tends to use far longer, more convoluted sentences, which often use voices that we would not use in speech. Try reading out the sentence you just read and see how awkward it sounds when it is spoken. Again, it is a case of speaking to the audience in their language – the language they expect to hear spoken. So if you need to write your presentation first, take the time to read it out loud, and then say those same ideas as if you were telling someone face to face. If you absolutely have to have a written draft, then re-write using what you said aloud. Make sure, though, that you can make eye contact.
A speech or presentation is, after all, a conversation, despite the constraints of expectations and formality, and in any conversation, we need to make ourselves worth hearing. The audience is the determinant of what we say if we want to be successful, to maintain their interest, don’t bore them and speak to them in their own language and you will have a fruitful “conversation.”
© Bronwyn Ritchie If you want to include this article in your publication, please do, but please include the following information with it:
Bronwyn Ritchie is a professional librarian, writer, award-winning speaker and trainer. She is a certified corporate trainer and speech contest judge with POWERtalk, a certified World Class Speaking coach, and has had 30 years’ experience speaking to audiences and training in public speaking. In just 6 months time, you could be well on the way to being admired, rehired as a speaker, with the 30 speaking tips. Click here for 30 speaking tips for FREE. Join now or go to http://www.30speakingtips.com
Being your authentic self as a speaker is a vital tool in creating a connection with your audience. They need to be able to identify with you as a person who is just like them. They need to know that you are sincere and believe in your material. They need, above all, to know that you can be trusted. And that is not going to happen if they have the slightest suspicion that you are not being true to yourself and your communication with them.
This is not always easy. Being a speaker, establishing a connection with your audience, you need to find a balance between being authentic on one hand, and on the other, speaking in a language and a tone and with content that resonates with your audience. It is possible, but something that can easily be destroyed, sometimes with the best of intentions. Here are six ways you can maintain your authenticity and your connection with your audience.
1. Be yourself. It is tempting, seeing someone else who is successful, and admired, to want to copy their style, their energy and even their content. After all, what worked for them should work for you. Unfortunately, it just doesn’t! You cannot be yourself if you are being someone else. Audiences want more than a performance of someone else’s material. And so do you! The dissonance between you and the persona you are trying to create will make it awkward for you and will alert the audience, no matter how hard or well you perform. If you must copy, copy only those things that fit with your own natural, personal style.
2. Choose your support material wisely. Stories are a powerful way to support your material and make your points when you speak. They create an unconscious deep resonance with your audience that makes persuasion so much easier. Build authenticity into this process by using your own stories. Use stories about yourself or about your clients. Choose stories that you are passionate about. Tell them all from your own perspective (so long as they support the point you are making) and you will have the real you, making the point, with so much more power.
Humour is another strong speaking support. It builds connections on its own. If the audience is entertained, they will stay for the ride far more readily than if they are bored. Obviously the humour has to be chosen so that it supports your case, and does not fall flat or, worse still, insult. And the best humour to cover all those bases is humour about you. And in the same way that you used stories, you will inject your own personality and consideration for your audience into the humour and, in doing so, build authenticity.
3. Speak with passion. Feel your passion for your subject, and for communicating it, and ramp up the energy. If you allow this passion and energy to get through, you speak with confidence. Confidence communicates that passion, the fact that you know your content, and that you are confident to share it – the very basis of authenticity. An audience is far more likely to engage with someone who knows and cares what they are talking about and is confident that it will be useful and worth sharing.
There is a saying that “enthusiasm is contagious.” And it is so true. If you are enthusiastic about your subject then your audience likely will be too. It is very difficult on the other hand to be enthusiastic about material that is not your own. Before long the mismatch between your own beliefs and enthusiasms and the material you are presenting will show. It might not be obvious, but there will be a feeling of discomfort for you and for the audience, and the reality of your authenticity will be in question.
4. Create alignment. Your enthusiasm and your belief in your material should be enough in themselves. But it is worth remembering that everything that you do when you speak must be in alignment. Everything you do, everything you say, every movement you make must support everything else and they all should work together to support the point you are making, your enthusiasm and your passion. Any fidgeting or body language expressing nerves, for example, will undermine the image of confidence. Speaking in a monotone will destroy the feeling of passionate energy … and so on. It may be that you need some coaching to make sure that how you look, how you speak and how you move are congruent, because if they aren’t you undermine your authenticity.
5. Be aware of your audience. You are having a conversation with your audience. The conversation doesn’t have to be verbal on their part. But it will exist, nevertheless. And, to be authentic, any conversation has to be relevant, and interesting and appropriate, to the parties involved, or it will close down. So you will need to be aware of what is going to be relevant, interesting and appropriate to this particular audience, just as you would be in any conversation. Be aware of who they are. Be aware of how they respond to you, right from the moment you stand to speak. Be aware of whether your earlier research into them and their likely needs, wants and reaction has been successful and that what you have planned will make your presentation relevant to them. You need to adjust at least your attitude and presentation style and possibly your content and its order of presentation to how they respond to you. If this is to be a successful, connecting conversation, then you need to make it an authentic one.
6. Know yourself. Do the work to know who the authentic you really is, what your authentic speaking style really is. A lot of this will come from practice, from being confident enough to engage fully with an audience. I means being yourself, not trying to be perfect, but focussing, instead, on giving generously to your audience, and interacting with them. When you can try that style of presenting, you can find out just what works best for you, what an audience responds to and what really creates a connection. Then you can polish and re-use it in other presentations.
Let the real you shine through in your speeches and presentations, and be confident and assured that your audience will relate, connect and respond.
© Bronwyn Ritchie If you want to include this article in your publication, please do, but please include the following information with it:
Bronwyn Ritchie is a professional librarian, writer, award-winning speaker and trainer. She is a certified corporate trainer and speech contest judge with POWERtalk, a certified World Class Speaking coach, and has had 30 years’ experience speaking to audiences and training in public speaking. In just 6 months time, you could be well on the way to being admired, rehired as a speaker, with the 30 speaking tips. Click here for 30 speaking tips for FREE. Join now or go to http://www.30speakingtips.com
Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. => http://bit.ly/JzqjVU
The virtue of all achievement is victory over oneself. Those who know this can never know defeat.
A. J. Cronin
(Overcome your fear of public speaking, and WIN!!)
The first piece of public speaking that I can remember doing was in about the second year of school. Every year of school, we learned several pieces of poetry by rote, wrote them in our best handwriting in our poetry books and recited them together each morning. I loved that poetry – loved the writing, the sound of the words and the way they fitted together in a new form of speaking. But in the second year of school, it was decided that each person in the class would recite the poem to the whole group. We were instructed to stand out the front, in the middle, with our hands clasped together with the finger tips of each hand nestled against the fingers of the other – “cupped” I think, is the word for it.
I don’t remember being nervous, but remember standing there. I don’t remember what the teacher may have said was good about my presentation, but in perverse and fairly normal human style, I have never forgotten being told that I had swayed while I spoke.
And that was the beginning of years of fear of public speaking. Obviously perfection was expected here and obviously, too, my body could not be trusted to be perfect without my strict supervision. By Year seven, the public speaking exercises had graduated to coming to the door of the classroom, knocking and asking “Are you Nelly Reddy?” That was too much! I would discover a sudden need to go to the bathroom –and stay there. It got to the stage where the teacher asked my mother if I was having some sort of health issue!
My love of language and an ability to use it reasonably well meant I built a successful career in public speaking at high school, but always at the expense of suffering horribly from nerves. There was still the expectation of a performance, and the degree of perfection against a set of criteria was always forefront in every experience.
I have worked hard over the intervening years to overcome the fear, because despite it all, I still love public speaking. And one of the best feelings these days is the feeling of being able to stand confidently on a stage and have a conversation with the audience. Another best feeling is knowing that that is the common trend in public speaking today as well. I watch “Show and Tell” in primary school and watch as the teachers make each child feel comfortable, supported, encouraged and never judged. I read about public speaking and see the growing number of people discussing this need to be perfect and what a burden it is, and how unnecessary.
The concept I love most is the idea of the performance/perfectionism as placing a wall between yourself as a speaker and your audience. Perhaps it should be refereed to as a screen, in the way that a screen holds a movie or video separate from its audience.
And of course the antidote is to break down the wall, take yourself out of the screen and see yourself as having a conversation with your audience. You can be so much more authentic as you be yourself in conversation rather than a performing persona. You can be so much more engaging as you interact, in conversation, with your audience. And as a speaking consultant I can now encourage my clients to be themselves – their best selves, mind you, but still their authentic selves.
© Bronwyn Ritchie If you want to include this article in your publication. please do. but please include the following information with it:
Bronwyn Ritchie is a professional librarian, writer, award-winning speaker and trainer. She is a certified corporate trainer and speech contest judge with POWERtalk, a certified World Class Speaking coach, and has had 30 years’ experience speaking to audiences and training in public speaking. In just 6 months time, you could be well on the way to admired, rehired as a speaker, with the 30 speaking tips. Click here for 30 speaking tips for FREE. Join now or go to http://www.30speakingtips.com
With the right preparation even the most nervous speaker can deliver a winning presentation. Public Speaking & Presentations For Dummies shows you how, from drafting your content to honing your tone for a perfect delivery. More confident speakers can find expert advice on getting visual aids right, impromptu speaking, dazzling in roundtables, and much more. http://bit.ly/IRsnKf
So what is this elusive thing called “passion” in public speaking?
It’s an overused word, “passion”, and yet it is an attractive concept – a person who is passionate.
Well …
a passionate person is enthusiastic.
There is a saying that “enthusiasm is contagious.” And it is so true.
If you are enthusiastic about your subject then your audience will be too.
Behave this way and you create the impression that the subject is worth talking about, worth learning and worth sharing.
And if it is worth talking about, worth learning and worth sharing, then your audience will be engaged, doing just that – learning and remembering and repeating what you shared.
A passionate person is confident in their enthusiasm.
If you speak with confidence, you give the impression of being authentic and sincere.
Confidence gives the impression that you know your content, and that you are confident to share it.
An audience is far more likely to engage with someone who knows what they are talking about and is confident that it will be useful and worth sharing.
A passionate person shares their passion with energy.
Speaking with energy shows your passion for the subject and for your opportunity to share that passion and the information.
Energy presents itself at different levels, though.
It does not mean presenting for the whole time with high energy.
You will need to go into the speech at the energy level of the audience or you will seem strange, seem to be outside their circle, their experience.
You can build the energy, or tone it down to suit.
Try to avoid speaking quickly and excitedly the whole time. It will get boring and will be wasted just as much as speaking in a monotone will.
Keep the power of that passion by using pauses, by using deliberately slow speech and by creating down time. They work just as powerfully as speaking quickly and with excitement.
Combine those three elements of enthusiasm, confidence and energy and you have passion, and passion creates engagement with our audiences.
© Bronwyn Ritchie If you want to include this article in your publication. please do. but please include the following information with it:
Bronwyn Ritchie is a professional librarian. writer. award-winning speaker and trainer. She is a certified corporate trainer and speech contest judge with POWERtalk . a certified World Class Speaking coach. and has had 30 years experience speaking to audiences and training in public speaking. In just 6 months time, do you want to be 3 times the speaker you are now? Click here for 30 speaking tips FREE. Join now or go to http://www.30speakingtips.com
The Power Presenter: Technique, Style, and Strategy from America’s Top Speaking Coach
Jerry Weissman
Learn the successful presentation techniques used in over 500 IPO road shows and featured in The Wall Street Journal and Fast Company.
Filled with illustrative case studies of Barack Obama, Ronald Reagan, George W. Bush, John F. Kennedy, and many others, The Power Presenter will bring out the best in anyone who has to stand and deliver.
Readers of The Power Presenter will have access to video clips referenced in the book. => http://bit.ly/ICHA1E
It usually takes more than three weeks to prepare a good impromptu speech.
~~ Mark Twain
(Thank you so much for your insight, Sir, again!!)
