It’s great to find yourself at the front of the room, speaking clearly, shuffling confidently through your perfectly-chosen slides, seeing looks on the faces of your audience members that seem to say “Yes, I am listening. No, I cannot turn away.”
If only it was always that easy…
It can be helpful to think about attention in terms of presentations in three ways …=> http://bit.ly/9XkHuQ
From Kevin Leahy …
Here are some of his suggestions for improving front-line communications and building rapport and trust.
… and there are – seven of them – all very relevant to communication, and just as applicable to public speaking
Read the article here => http://nyti.ms/hzsS5J
The voice of authority is one that any audience will respond to. However, all too often you and I just don’t represent enough of an authority figure to command that level of respect from an audience that didn’t know us before we started to speak to them. If we want to wrap up our speech in a way that will leave a lasting impression with our audience, we need to find a way to use a voice of authority to deliver our last few words to them…
Bring In Moses
It really doesn’t matter what your religious beliefs are (or for that matter, what the religious beliefs of the members of your audience are). That’s because everyone knows the story of Moses: he went up the mountain, got some instructions on how to live his life, and came back down with the 10 commandments written on two stone tablets.
What this means for you as a speaker is that your audience is already primed and ready to “receive” 10 commandments from you – and they will instantly associate them with the story of Moses. In fact, they may even start to treat you as if you were Moses and the “10 commandments” that you are presenting to them will be treated as if they come from a higher power.
No matter how this unfolds, presenting your closing points in the form of 10 concise statements makes them very easy to both understand and remember. What you are doing is making it easy for your audience to grasp your main points and to remember them long after your speech is over.
Use An Authoritative Quote To Close
Often times there is a single individual who is associated with the topic that we are talking about. If we’re talking about people getting along, Gandhi or Dr. Martin Luther King comes to mind. If it were about space travel then Neil Armstrong would be one of the first people that we’d think about.
Since your audience already knows about this person and the fact that they are somehow a figure of authority in regards to the topic that you are talking about, why not invite them to say a few words during the closing of your speech.
By taking the time to research your subject area and to identify the individuals who are the authority figures for that area, you are already well on your way to winning your audience over. Now take the time to study the quotes that those important figures have made – which one most closely aligns with the closing message that you want to leave with your audience?
When you use a quote from an authority figure, for a brief moment it is as if that person was in the room. With a little luck and if you’ve selected the right quote, then it will also appear as though they are endorsing or echoing what you’ve just said. This is what it takes to make sure that your message makes a lasting impact on your audience.
What All Of This Means For You
No matter how fantastic the opening of your speech is or how many powerful points you made during the body of your speech, it’s really how you go about closing the speech that will make the difference. Now you have two more ways to do this well.
Using the 10 Commandments closing technique allows you to boil down the main points in your speech into “10 commandments”. Your audience will recognize this format and will treat it with additional respect. You can also use authoritative quotes as a way to include an authoritative figure in your closing and make it appear as though they endorse the points that you have made.
In order for your speech’s closing to make an impact on your audience, it must have authority. No matter if you choose to create your own 10 commandments or if you invite a respected figure to provide a quote for you to use, adding this kind of authority to your closing will ensure that you end your speech on a high note.
Dr. Jim Anderson
http://www.blueelephantconsulting.com/
Your Source For Real World Public Speaking Skills™
Do you give speeches today, but want to learn how be more effective? Dr. Jim Anderson believes that great business skills are no substitute for poor presentation skills. Dr. Anderson will share with you the knowledge that he has gained while working to improve the speaking ability of both individuals and teams of speakers for over 20 years. Learn the secrets of effective speakers and really connect with your audience during your next speech.
If you want to follow Dr. Anderson on Twitter, he can be found at: http://twitter.com/drjimanderson
It is with words as with sunbeams, the more they are condensed, the deeper they burn
–Robert Southey
Everything that you say or do in your presentation has to be geared to your audience… what you want them to do or think at the end, what they will be receptive to, what their triggers are, the language that they will respond to.
So in researching that presentation to write it, or prepare it, you will also need to research the audience.
Find out as much as you can – their age range, gender, income levels, dreams, needs, wants, culture.
You can gain much from a registration form.
You can ask the event manager.
In your preparation routine, you can mingle with them before your speech.
Then you can use that information in constructing your speech. If you need to persuade, for example, you can use your knowledge of their interests and dreams.
You will choose language that they understand, and that is not irritating or offensive to them, and subject matter to suit that audience – themes, supports, anecdotes all will be tailored to them.
I’m not sure whether researching the audience is more important than researching content. What do you think?
I do know that for the content to be effective, the research you do on your audience will be vital.
Being able to communicate effectively through words has been a much-coveted secret for centuries.
Take the blarney stone in Ireland, for example. The blarney stone is part of the Blarney castle in Ireland and it is tradition that those who kiss this stone are given the gift of the gab. If you want to have the gift of the gab but kissing the blarney stone is out of the question, maybe you could benefit from the 10 basics of communication and public speaking.
Hello,
I hope you are loving this time of year. I guess there are as many reasons as there are individuals of us. Maybe it’s time off work. Maybe it’s time with family. Maybe it’s just the sense of community that is generated by a shared holiday.
I think all of those apply to me. It is also a time of year I can reflect on the year just gone – what worked and what didn’t, and what to do next. I have always loved the sense of a new journal, a new slate, a clean page that comes with a new calendar.
There is such hope for better things, a better person, better times.
I have put together a page again this year of ideas, resources and inspirations for the new year and for your planning.
You can visit it at http://bit.ly/g7ApeP
And finally this post brings my best wishes to you and yours for exciting new challenges in the new year and for times of peace and prosperity.
Cheers!
Bronwyn
Writing Great Speeches: Professional Techniques You Can Use (Part of the Essence of Public Speaking Series)
by Alan M. Perlman
With endorsements from two of the largest and most influential public speaking groups — the National Speakers Association and Toastmasters International — this book is written by an expert speechwriter whose eloquent voice leads readers through the difficult process of writing a great speech. In these pages a seasoned speechwriter reveals his trade secrets – from analyzing the needs of an audience to leaving them with a satisfying sense of closure – as he guides readers through the process of planning, writing, and honing an outstanding speech.
As the introducer, you are the connector – the broker – between the speaker and the audience.
The article is short yes, but oh so to the point. All are excellent reminders.
by Martin Jugmans
Everybody has a great story. To tell a story well it must be lovingly crafted and tailor-made.
We want to capture the audience’s attention and convey a memorable message.
Preparation:
We need to know who the audience is and what is the purpose of our story. Will it be a group of workers on an oil rig or school children? By making references within our story that directly relates to the audience’s interests will keep them engaged. Asking and remembering people’s names and asking questions we can get a good idea of who will be present.
By writing down the purpose of the story in one short sentence, we establish a clear direction that our story will take.
As an example, we are going to speak to a group of teenagers about “The Power of Writing Down Your Goals”.
What would interest a group of teenagers to write down their goals? What are their dreams and desires, to be a great football player, to have the latest gadget, money or a new car, travel or clothes? What are their fears? Exams, failing, lack of self-esteem. Doing this research pays dividends.
Before creating the actual content we need to determine how we want the audience to feel at the end of our story. Write this down:
We want the audience to feel empowered and inspired.
Content:
Now we can start looking for a story in our own personal experience that shows the benefits and illustrates “The Power of Writing Down Your Goals”. We want our story to show the audience that they can attain their goals and dreams and it starts by forming a clear picture in their minds.
If you don’t have a story of your own, (which I’m sure you do) perhaps you have a friend who in spite of hardship and difficulty went on to be great. Adapt the story.
The opening is vital. Pause for a breath or two and begin. Ask a question or invoke the audience’s anticipation and curiosity.
To make our story work we inject liberal amounts of sincere emotion and feelings. Excitement, difficulties and obstacles, disappointment, courage and joy. Above all, humour. Used appropriately, showing sincere emotion in tone of voice and body movements will colour our story and paint pictures in the minds of the audience. Find ways to include fun twists and turns and use an element of surprise. Make descriptions vivid and use poetic licence. Pauses and voice variations can be used to enhance effect. Consider yourself doing a masterful performance.
Masters practice and refine.
Eliminate all that does not help to convey the message (in this example) of empowerment and inspiration. Mould the story until it really begins to shine.
Spend time formulating a conclusion that is grabbing. We want to give our audience something to remember. A conclusion that wraps it all up, is decisive and leaves the audience feeling empowered and inspired.