Kate started out with a powerful quotation ….

“The highest-paid person in the first half of the next century will be the ‘storyteller.’ The value of products will depend on the story they tell. Nike and many other global companies are already mainly storytellers. That is where the money is — even today.” -Rolf Jensen, futurist and author of The Dream Society

She makes the point

Not all stories are created equal. A good story is indeed powerful, but what many people call stories are not complete. They are just reports or facts. Many are just set ups for the real story. So what makes a good story good and also useful?
• Get the whole story
• Evoke an emotional response
• Deliver it well

Get all the details here http://bit.ly/c1M8q5

From some old notes of mine – old yes, but still very relevant!!
From Barksblog

I caught part of C-SPAN’s Washington Journal this morning while on the exercise bike at the gym. As usual, the sound was muted and the closed caption was on.
As a result, I couldn’t hear the guests, one of whom was Rich Lowry, editor of the National Review. Watching video with no sound is a great way to assess body language. I ask myself, is this someone I would listen to? In Lowry’s case, the answer was yes.
He appeared engaged and engaging. And there was one particular eye movement he has evidently mastered that takes much practice for most people (TV news anchors included). When he referenced his notes, he did not lower his head. Rather, he cast only his eyes down, and then only briefly. This gives the illusion of not breaking eye contact since the full face is still visible to viewers.
Try it, It is a subtle move, but nonetheless not easy to execute. But if you spend any amount of time on television, it is a tactic worth placing in your arsenal.

Learning Styles: What every presenter ought to know
by OLIVIA MITCHELL

Before Copernicus we believed that the the earth was the center of the universe and that the sun revolved around the earth. That’s what it looked like and it made sense. But science showed us that it’s not the case.
Today, many people believe in learning styles theory. At face value it makes sense and it’s easy to make your own experiences fit with the theory. But science does not back-up learning styles theory.

… read more for the evidence and what Olivia suggests in response. http://bit.ly/9PcVGG

As speakers, trainers, and consultants, you may come across spokesperson opportunities many times a year but fail to recognize them. They slip away — perhaps going to someone else who’s more astute about picking up the cues. Don’t let the next lucrative possibility pass you by.
The session is rich with specific examples of what has worked and techniques to avoid. This is not about cold calling PR firms, but rather how to precisely position yourself so the client feels you “get it” and can’t live without you.
You will learn how to:
. capitalize on the opportunities by understanding what your role is and what you can do to close the deal
. articulate your established market and who else (what organization) needs to reach them
expand way beyond the obvious
. bridge the gap from the client’s brand to how your ideas, products or core messages solves a problem for their market
. package your idea and make adapting your concepts easy for the client to understand and buy
The information is here => http://bit.ly/bxwG2q

iPad app Prompster is all-in-one speechwriter, recorder & teleprompter
Teleprompters were once the province of conventions and television studios. I’ve told you about open-source software that will put a teleprompter on your desktop or laptop. Now, iPad owners can take the teleprompter with them with new app Prompster

more => http://bit.ly/bzqLVz

Whatever you may be trying to achieve, don’t let the impact of your presentation be an accident. Right from
the beginning, it needs to be part of the planning.
When you are visualizing your production, toying with ideas and possibilities and first drafts, make the impact of you as a person and of your performance an integral part of that process. Visualise it and work it into all aspects of your production planning.
Then you have the foundation for creating the “wow” factor.

Even if you are already an engaging presenter, add more audience participation. It will help the people you’re talking to remember more of your content.
Here are some ways to add variety and help people remember the important points that you are trying to make. They are especially effective in a learning or problem-solving situation

From Ellen Finkelstein
(in case you’ve been living under a rock and missed it!!)
This has got to be good!!

Would you like to ask questions and get answers from top presentation, PowerPoint, and speaking experts?
Join my new Outstanding Presentations Workshop webinars, for free! Learn how to eliminate Death by PowerPoint and make your presentations come to life as you listen to guest experts share their best techniques and answer your questions!

Get all the details here => http://bit.ly/cgOd32

Inspirational speeches inspire an audience to be something different. A motivational one on the other hand motivates them to do. The two can sometimes become one. A general might, for instance, in one speech inspire his troops to love their country and motivate them to fight for it.
So inspirational speeches reach into the souls of people and convince them that they can be braver or more brilliant. It might inspire people to help with the homeless or the victims of an earthquake. Inspirational speeches inspire people to be better citizens or fuller human beings.
The opening of such a speech is critical. You have to grab the attention of your audience in a way that they won’t become distracted. You will want them to hang on to every word you say. So it is good to challenge them in some way at the beginning by telling them perhaps to Make more of what you have. Then you can list the qualities they might already have such as kindness, musical alibility, generosity or an organizational bent. Your speech can continue by telling them to enhance those qualities by consciously using them to help others.
It is good to give examples in an inspirational speech. The fundraiser might speak of what Mother Theresa of Calcutta could achieve in her lifetime. He or she might speak of the legacy she has left behind, of how the other nuns in her order are carrying out her work of caring for the destitute and dying. Alternatively the speaker might speak of how an entrepreneur began his or her now multi -million dollar business in the shed at the back of his/her home.
An inspirational speech convinces the audience that they have something special to offer. It inspires them to achieve more in their lives. You might say, for instance, about luck- you can make your own. You might give the example of the person who wins lots of radio quizzes. He might be the one who always has a postcard ready, stamped and addressed to the show so his will be the first right answer sent in. He might have his computer beside him to check answers to a phone in quiz. Like the Boy Scouts he is always prepared.
Inspirational speeches are more often about changing our selves in a way that makes us help others. One of the clearest messages that comes through in many inspirational speeches is that together we can make things happen.
Niamh Crowe
Copyright Speechwriters 1994-2007
marketing@speech-writers.com
Tel. +353 1 8333599
Niamh Crowe is the CEO of the web’s leading speech site ( http://www.speech-writers.com ) according to Alexa.com and Ranking.com. Online since 1994, her site has thousands of speeches for every event and occasion including birthdays, weddings, graduations etc. She lives in Ireland where she is married to Fred. They have 5 children.

~ Advertising is speech. It’s regulated because it’s often effective speech. ~
Jef I. Richards