Your speech flows along.
It makes sense.
Your audience is listening, watching, presumably absorbed.
Keep them that way. A speech that flows along like that will get boring before long unless you introduce something that brings your audience’s comfort up short.
Today’s quick tip is one little device that will interrupt the normal communication process and rather than following the flow of ideas, the listener focuses on the words instead. Using this effect, you can have your audience stop, and really listen – to all that you want them to understand, engage with and remember.
This effect is to do with the sounds within words.
One way to create this effect with sounds is to use alliteration. Alliteration is one of the most powerful ways. Here, each word begins with the same sound. So I might have a “particularly powerful proposition” or an idea may be “Revolutionary and radical.” Can you feel the device working, drawing your attention to the words and all that they mean?
Another technique using sound is rhyme. Like all devices, it can evoke emotion which is one of the best ways to resonate and engage with your audience. It can also be used very effectively to create humour… Ogden Nash wrote: “Candy is dandy. But liquor is quicker.” How much meaning there is in those few words … and he draws attention to them using rhyme.
These are also the words that will create what I call a “bright spot” in a speech – a place you can call back to. Use it to identify a point in your speech, or a moment in the presentation as a whole.
So start getting into the habit of incorporating alliteration and rhyme into your speeches – at times when you want to slow things down and make a major point. They will be a powerful ally for you.
So you have a subject for your speech. One word, maybe. What now?
You know what you want to achieve with this presentation but you’re stuck, trying to find powerful ideas and material that will give your subject life. Yes?
Where will you find the stimulus to develop your ideas?
The answers could just be right under your nose, right there in your daily life.
Here are five ordinary places that will yield up gems to make you and your presentation remembered, repeated and getting results. That’s why I used the word “easy” in the title of this article – the material is all around you.
Things that you do and see and say and think every day will provide that material. It’s just a case of articulating what you want to achieve and then of deliberately looking in these places with that aim in mind.
The thing that makes this not so easy is knowing what to look for.
The first is the information. This involves ideas, stories, facts, case studies, statistics – all of the items you will use to present the main parts of your speech.
The second is themes within those facts and ideas – commonalities, recurring nuggets of information that fit into a theme. These themes may be the main pints of your presentation, or one of them may be the source of your single message.
The third is opinions. And it may be, with this in mind, that you find the things that will give your speech something extra special, that will make it “catchy” – remembered, repeated and getting results.
They may provide humor.
They may help you articulate your passionate view point on the topic.
They may give you something that will stir up opinions or discussion in your audience.
They may also uncover trends in your subject area – places where people are fighting the status quo.
Keep these three areas – information, themes and opinions – in the back of your mind as you open that mind to what is going on around you.
1. On the internet. Obviously! Enjoy your surfing, but let it wander along the lines of the main aim of your speech. You may, in fact, be taken into different directions, to discover even better ideas and themes. Follow links that look interesting or promising. Use search engines, and include databases and blogs in your searches and surfing. Search TED talks and YouTube. These will give you the themes and information you need. They will also give you opinions and ideas about trends, and the links will lead you to other opinions, and sources of support material.
2. In Books. You are reading already. Just look at the books in the light of your speech. Think about books you have read in the past, and how they might relate to your themes and points. Allow yourself to be drawn to the books on your subject. Search online suppliers like Amazon. Scour the local library – reference books, fiction and non-fiction. When you are browsing the bookshops and second-hand book suppliers, again, keep you speech ideas in the front of your mind and books will leap out of the piles to lead you to things you can use.
3. In Magazines. Again, you are reading these already. Look at them from the slant of your speech. And look with new eyes at the racks in the newsagents, the library and the train stations. If you are speaking regularly, you will develop the habit of collecting material on your subject areas – articles from magazines or the internet, quotes, sayings and anecdotes. Keep a paper file of notes and save useful websites in your favourites file, Evernote or a tagging system like del.icio.us.
4. From People. Talk with them about the subject of your speech in your ordinary conversation and you will get all sorts of opinions and information. You cannot interview a website or book for clarification or for a quirky perspective that just might give you the winning angle on a topic.
5. From Your own experiences. Using your own life and its stories is one of the most powerful tools of public speaking. Use humorous or poignant anecdotes. Find experiences that have affected you or your friends to support points in your presentation. Again, you can look back to the past for examples. But looking at your life and the lives of the people you know and see and interact with through the lens of your speech will bring out all sorts of relevant and thought-provoking material.
There are so many places that will yield up brilliant ideas for a speech. It’s just a case of looking – while you are surfing the net, while you are in the library or reading magazines, while you are chatting, and at life in general, and being open to ideas and themes and opinions on the subject. Create a strong picture of where you might go with the speech and let it lead you on. You natural creativity will use all of these sources to put together a great presentation.
Nobody likes a mental blank; not the speaker, not the audience.
As a speaker you really would like to remember all of the points that you so carefully researched and constructed and that you designed to work together to get your message across.
We all have our own ways of remembering our presentations and speeches. Some are based on our preferences for sound or images or body language. Some are simply based on what works for us.
I am working, at the moment, with a client who is moving away from a script to presenting in natural, unscripted language. She is a very creative person, especially in visual media – creates amazing paintings, patterns, and rejuvenates a flagging spirit with what she calls “creative time’ which might involve painting, or doodling or setting significant messages in a beautiful surrounding. I made several suggestions based on using visuals so that she could remember her speech and create useful, unobtrusive notes, and it was like watching a light bulb glowing. She is now in her element.
So for those of you looking for ways to remember your speech or presentation and to create prompts for yourself, here are 5 ways that visuals could work for you.
1. I will call the first one “mind mapping”. This involves “mapping” the ideas for your speech. Usually people put the central message in the centre, perhaps surrounded by a circle or border. Then they connect the points of the speech to the main message as one would spokes to a wheel. From those points, then, further connections reach out to the supports for the points. You can use decorations, colours, pictures, whatever most represents the content of each part, and the connections between them and the order in which you will present them. This is a standard mind map.
You might, on the other hand prefer to draw waves that represent the more emotional flow of the speech, somewhat similar to Nancy Duarte’s spark lines, or curves that represent a new point, or a change in direction of the speech. So each wave or curve represents the points to be made, the climax of the point that will really hook audience response, or the points of the presentation that represent, say, problems and solutions. Write the main message beneath the waves, perhaps, and transition techniques between the waves.
I simply use the sort of note-taking skills I learned in uni – main message at the top, then bullet point system for points to be made and further indented bullet points . I don’t use this system to creating slides, incidentally – yuk, how boring that would be, but it’s the way I learned to organise content and it works for me, in conjunction with other memory techniques.
So however you visually represent the flow of your speech or presentation, you can memorise that image, and the connections between its parts and that will be with you when you need to remember what to say next when you actually present. It will also be there with you, should you need to change the flow of the speech in response to the audience or the environment, and the logic will allow you to make the changes in a way that works for you and for the audience.
2. Visualisation. This is a technique used in many areas where performance is focused and adrenalin-driven, particularly in sports. And while it certainly involves the visual and imagery there are so many other aspects involved – training your subconscious to store what I call “muscle memory”, injecting positive emotion to reinforce the memories. For the purposes of this article, though, the visualisation involves using the mind’s eye or imagination to “watch” yourself as you present, your body language, how you appear on the “stage”, how you are interacting with the audience, and what you are saying. It also involves “seeing” how the audience is reacting to what you are saying, how the equipment is functioning, how you are using the particular setup in the room. I used it from the beginning, I think, of my speaking, long before the word became such a large part of our language, “visualising” successful presentation, and visualising overcoming the possible hurdles to successful presentation. It’s a way of committing the presentation to memory, and ensures that much of the presentation can be put into a state similar to auto-pilot while the front of your brain deals with interacting with, and customizing for, this particular audience.
3. For many people the simple act of writing something is a memory aid, but it can be combined with the visual memory. You can commit the look of the writing to memory, having simply written on a normal blank page. Or you can use the ubiquitous, totally indispensable sticky notes. Use colours, create patterns of shapes and colours, use diagrams on the notes, make diagrams with the notes, write a word or words for each point with points in one colour, supports in another, transitions in another. Lay out the whole speech, in point form, and that process alone may just be enough if you have a photographic memory. Or you can then transfer the whole thing onto a sheet or folder or series of cards to use as a prompt. Take a photograph of it, and use that. Your creativity comes into play, here, to learn, by trial and error, just what works best for you.
4. Maybe it is images that work for you. After all, ‘a picture paints a thousand words’, and our minds remember information better if that information is combined with an image. So you could use an image as a prompt. The storyboarding process that can be so useful for creating a PowerPoint presentation would work well here. One idea – one image, with maybe a word or two to reinforce the memory. Again – perhaps the creation of the storyboard will be enough, if the photographic system works for you, or you can use the board as a prompt. Or you can rehearse the presentation and when you know the points that will cause you grief, just use images for those. It’s all a matter of finding, through practice, what works for you.
5. And, of course, the logical extension of this thought is to use the PowerPoint slides themselves as a memory aid. I know people do this and can make it work for them. It takes practice. I watched a speaker use this system recently. She was a dynamic presenter, with a fluent presentation and had the audience captivated. She had no remote for the slides, so had to ask or signal to the computer operator to advance the slides. When that operator made an error, then the whole speech ground down as the speaker had to wait to find out what was supposed to happen next. Her dynamism saved the day, but it was a glitch that could have been avoided.
Each of these 5 is a way of using images to remember your presentation. Each allows you to be creative in producing a visual to memorise and guide your presentation. Each will need your constant creative attention in honing its success, and maybe you will go even further and combine them.
Perhaps you are already using one or more of these or have your own way of using the sense of sight in memorizing your speech, ensuring there are no blank moments and that it progresses as you dreamed it would. I would love you to share them in the comments below.
Once upon a time, in the dark dark past …
– no it wasn’t dark as in scary or bad – I had a fabulous time. I learned and enjoyed and created and learned and enjoyed. I mean dark as in dim in the memory and maybe even “Dark Ages”
… I was a member of a speaking club called Toastmistress.
International, liberating, polishing, encouraging, teaching … and much much more, was Toastmistress.
As members of the organisation, we were discouraged, severely, from using “ums” – or any other filler – for that matter. There was often a “Grunts Mistress” (don’t you dare snicker!!) whose sole job was to count the ums (or grunts) and we were fined for them. It was a fabulous exercise in that it taught me to speak fluently – without fillers. It was a terrible exercise in that it made me hyper-aware of every um any speaker ever uses.
So now that um has become a trendy part of so much of our speaking, both on-stage and off-, it is making me really think about its place in speaking. I still think we need to learn to speak fluently without fillers, and that the skill is a powerful contribution to our success as speakers. I also think that it can be a hindrance if the content of a speech is in any way not engaging and if it is repeated way too much.
(And if another sports person begins their answer to an interview question with “Look …”, I will …. do something serious.)
I also still think we need to be aware of just how we are using our ums.
Yes, many of us use them when we are thinking. It signals that we are thinking.
Many of us use them to begin a new point or section of the speech. It signals a change or something new, a new thought.
And now I have just become aware of another use.
It happened to be Brene Brown who made me aware of it. I love her speaking – the content, as well as the authentic delivery style she has. Part of the self-effacement of that style is the use of um following something humorous. So I get the impression that what the um is signalling is “I have just said something that you might think is funny. I’ll wait in case you want to laugh.”
And since noticing this phenomenon in that TED talk, I have seen it several times since – used by comedians as well.
My internal response is to think that yes, it would be so much better if you had just paused.
Pauses are powerful.
… or just used a face/body gesture
…. or a foregrounding tool of some sort.
But the um did the job, in a haphazard kind of way.
Just as we need to be constantly using bits of our brains to watch ourselves as we speak, so we need to be aware of how we are using ums. Run your internal camera or use a piece of video machinery. If you are happy to choose an um to signal that you are thinking, or that you are introducing a new topic, or that you are allowing time for humour to sink in, then make that choice.
But make sure it suits your style, and the image you want to present, and doesn’t detract from your engagement and message.
And make sure you have considered the alternatives that just might be so much more suitable and powerful. I don’t think it’s just my “Dark Ages” training that makes me vote for the latter if it can be achieved at all.
What do you think?
Does the trend to “authenticity”, “rawsomeness” and conversational speaking justify the proliferation of ums?
And I’m sure I’m a latecomer to noticing the use for humour. When did you first notice it?
………………………….
© Bronwyn Ritchie
WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it:
“Speaker/presenter mentor, Bronwyn Ritchie, supports speakers as they build confident, effective success. Get her FREE 30 speaking tips at www.pivotalpublicspeaking.com
Tim Minchin, the former UWA arts student described as “sublimely talented, witty, smart and unabashedly offensive” in a musical career that has taken the world by storm, is awarded an honorary doctorate by The University of Western Australia.
As part of my 7 Days of Christmas promotion,this pack, The Pivotal Wedding Speech Pack, is available for the special price of just $7.00! (Normal price $27.95)
Will you be giving a wedding speech next year? Or maybe you know someone who is, and they would like some help.
Make this a gift to them… or to yourself ….
The Pivotal Wedding Speech Pack Consists of 7 sets of tips:
1. Speech structure, ideas and hints.
2. How to keep nerves under control – physical and mental strategies plus ways to check you can be confident in your speech.
3. How to avoid being overwhelmed by emotion.
4. Using Stories in Your Wedding Speeches
5. 10 Ways to Make Your Speech a Success
Plus 2 Bonuses just for the Father of the Bride
– Traditional Duties of the Father of the Bride
– Father of the Bride Speech
This offer is only available until 5 p.m. Thursday 19th December.
>> http://bit.ly/19wpb33
You have ideas for your speech. You know what you want to achieve with your presentation, but you’re stuck, trying to find a powerful slant … and material that will give your points life? Where will you find the stimulus to develop your ideas?
Look …
Magazines. Again, you are reading these already. Look at them from the slant of your speech. And look with new eyes at the racks in the newsagents, the library and the train stations.
Look at Facebook. Go beyond the ordinary and let your mind and the ideas you have already interact with what you see.
Look at Pinterest. Why did the person upload these pictures and/or text? How would you have dealt with that material?
Slide your eyes around your world. Catch the corners and edges of life and look at what happens, why it happens and what might have happened instead, all with your particular speech topic in mind.
Somewhere, a idea will develop, a crystallisation of your thoughts and attitudes, something that will hook your audience with its simplicity, its originality and its relevance to their worlds.
When you start building a speech or presentation, the first thing you think of is the content. What will you say? How will you say it? What message do you want to communicate? And what do you want your audience to say or think or do differently? So you start researching that content – on the internet, at the library, with your friends and from the experts.
Content, however, is not the only thing you need to research if your speech or presentation is to be a success. If you want your audience to say or think or do something differently, you will need to know how to “pitch” your content to this particular audience.
Everything that you say or do in your presentation has to be geared to that audience… what they will be receptive to, what their triggers are, the language that they will respond to.
So in researching that presentation to write it, or prepare it, you will also need to research the audience.
Find out as much as you can – their age range, gender, income levels, dreams, needs, wants, culture. What are their likes and dislikes? What will excite them, offend them, unnerve them? What do they wear? What keeps them awake in the middle of the night?
You can gain much from a registration form, especially if you can design it yourself, or have a hand in designing it.
You can ask the event manager, or the person who hired you. You can research their company or organisation, talk to them and their friends and colleagues.
In your preparation routine, you can mingle with audience members before your speech.
Then you can use the information you have gained in constructing and presenting your speech. Use your knowledge of their interests and dreams, to choose your most persuasive stories, points and suggestions.
You will choose language that they understand, and that is not irritating or offensive to them, and subject matter to suit that audience – themes, supports, anecdotes all will be tailored to them.
One of the strongest engagement techniques in presentations is WIIFM (What’s in it for me?) and you need to be reminding your audience regularly of why they should keep listening to your presentation, and of just what they would gain from your suggestions (or lose by not following them).
I’m not sure whether researching the audience is more important than researching content. What do you think?
I do know that for the content to be effective, the research you do on your audience will be vital.
©2012 Bronwyn Ritchie
Please feel free to reproduce this article, but please ensure it is accompanied by this resource box.
Bronwyn Ritchie has 30 years’ experience speaking to audiences and training in public speaking – from those too nervous to say their own name in front of an audience to community groups to corporate executives. To take your public speaking to the next level, get free tips, articles, quotations and resources, at http://www.pivotalpublicspeaking.com
Consider your audience when you are choosing the words that you use –the vocabulary. Speak to them in a language they understand. Look at your technical terms, and any jargon that they may not understand. Use examples, stories, quotes and other support material that has relevance to their lives and their interests. You will keep their attention and their interest.
Speak Like Churchill, Stand Like Lincoln
James C. Humes
Turn Any Presentation into a Landmark Occasion
Ever wish you could captivate your boardroom with the opening line of your presentation, like Winston Churchill in his most memorable speeches? Or want to command attention by looming larger than life before your audience, much like Abraham Lincoln when, standing erect and wearing a top hat, he towered over seven feet? Now, you can master presentation skills, wow your audience, and shoot up the corporate ladder by unlocking the secrets of history’s greatest speakers. => http://bit.ly/X5H56N