Dan Heath, co-author of Made to Stick, speaks with Fast Company on how to avoid “that dreaded bullet-drenched PowerPoint that everybody hates”.
http://bit.ly/Oi8RnP
Storytelling is the most underrated thing when it comes to business, it is everything when trying to convey emotion and attachment to your brand and in today’s world a Press Release is JUST not gonna CUT IT!
http://bit.ly/tr3yZ0