Finding the right balance in branding

Pulling out your insides for the world to see.

Dredging up the entrails

and holding them up for scrutiny.

Laying your heart bare.

 

That’s what we are being required to do.

 

Well, that’s what it feels like

at the beginning.

 

OR

Crafting a carefully considered,

seriously edited,

pushed,

pummeled and polished sculpture to hold up to the world.

Presenting it.

Modestly smiling over it.

Handing it around to be admired and stroked for the burnished feel of it.

 

 

OR

 

Telling the stories that will create connection.

Gathering the stories that

provoke a startled then grateful response

“Me too”

Finding the stories that build a deep self belief

and pivotal growth, change and service

to something larger, stronger, greater.

 

 

Pivotal Story Studio
Building brands one story at a time