How can you convert a seminar to a keynote?

In the speaking world, the media stars are the keynote speakers. A lot of seminar leaders and trainers ask me how they can adapt their material to this intense, high-profile, and often lucrative specialty.
 
 * “The keynote speech comes from the discipline of show business. The seminar comes from the discipline of teaching.” Bill Gove, first president of the National Speakers Association.
 
 * “With a keynote speech, the presenter is the star. With seminars, the leader needs to make the audience members the star.” Don Thoren, past president National Speakers Association and long-time seminar leader.
 
 To understand the big difference between keynotes and seminars, start by appreciating the unique characteristics of each.
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