Marketing and Assertiveness

Being the Marketing Chairman of an international organisation has forced me to research ways to market on its behalf.

I found a suggestion to use coffee shops to promote our organisation. 

But it is so true that we are bombarded with visual advertising every day and every-where to such an extent that its effectiveness is reduced to just about zero.

But capture people while they are relaxed and open to suggestion and you have a chance of getting their attention with your publicity.

So use the menu holders in the local coffee shop to get that attention.

OK … so then I needed to find the confidence to approach the owner of a coffee shop to ask if we could use his menu holders.

And that’s where the gratitude to that organisation came in because it gave me the confidence to go into the shop and ask.

He gave me permission and we now have a new member of the local club from that publicity.