The Marketing tools vital to a public speaking career

Let’s talk about the marketing materials you need to develop a paid public speaking career.  There are a few essentials:  a DVD, a website, a book, a one-sheet.  And a number of should-haves: a social media presence, a blog, a press kit, handouts, YouTube videos.  And after that, the only limit is your imagination.  The Carrot Principle authors sent 4-foot stuffed carrots to speakers’ bureaus to catch their attention (it worked).  A speaker we know sent live goldfish to speakers’ bureaus for the same reason (the goldfish mostly died).  Seth Godin reaches out to his base with promotions, seminars, special deals, unique offers – almost daily.  He’s a brilliant marketer, and it shows (and it works).
But let’s talk about the essentials first.

… and you can read them here …