There's more to humour than just making people laugh

Everyone admires a good comedian.
They groan loudly at someone they think is a bad comedian.
Most speakers either harness humour or wish they could.
We love to laugh and we love the sound of laughter.
But there’s more to it than that.
Behind these thoughts and opinions about humour and laughter, is the understanding that we like people who make us smile.
We are more likely to love people who make us laugh.
What does this mean to you as a speaker – having an audience like you?
What if you have a heavy message – something that has to be said, but has the potential to be weighty? Humour will lighten it.
What happens if you are presenting an idea that is new to the audience, an idea that maybe they find objectionable, if you have to persuade them? Introduce humour, have the audience liking that experience and maybe liking you, relaxing a little, and you have made it a little easier to bring in that new idea.
Behind this phenomenon of liking someone who makes us smile is also then, the ability for us as speakers, to reinforce our credibility. It allows us to answer the questions usually present in every audience member’s mind – who is this person? Why should I listen? Use humour to acknowledge those questions … and answer them. Create a smile and you have opened a door to friendship. Share some self-effacing humour and you introduce authenticity, and the possibility that you are maybe, just maybe, not going to be a boring presenter.
You have grabbed attention and engagement.
When it comes to engaging a specific audience, there are many techniques you can use. Refer to the location if you can. Refer to the local sports team, a local iconic building, or to a national characteristic that they are happy to laugh at. Research or meet the audience. Is there someone whom everyone knows, who is in the audience and who would not mind having an idiosyncrasy used humorously?
Not only does this create engagement between us as speakers and our audiences, it also creates a bond between members of the audience. They are in this experience together. And if there is one thing successful speakers do every time they speak, it is to create an experience. This is all the more powerful if it is felt to be shared.
And this makes event organisers heave a sigh of relief. “That speaker was worth hiring, did you hear the audience laughing?”
Event organisers will remember you (and re-hire you).
That audience will remember as well. Humour makes your points more memorable. They will remember and repeat – you and your message.
Finally, a little personal support, (and as speakers we need that at times!).. humour allows us to deal with disasters. Create a laugh to share with your audience about something that has gone wrong, and any anxiety and awkwardness is dissipated.
So while it may seem that a speaker has just thrown a joke or two into their speech to lighten things up, in reality, what they were doing was guaranteeing their success – creating an experience, creating engagement, easing the process of persuasion and ensuring future gigs. Not bad for a joke or two, and certainly worth the investment.