This week's read – Writing great speeches

Writing Great Speeches: Professional Techniques You Can Use (Part of the Essence of Public Speaking Series) 
by Alan M. Perlman
With endorsements from two of the largest and most influential public speaking groups — the National Speakers Association and Toastmasters International — this book is written by an expert speechwriter whose eloquent voice leads readers through the difficult process of writing a great speech. In these pages a seasoned speechwriter reveals his trade secrets – from analyzing the needs of an audience to leaving them with a satisfying sense of closure – as he guides readers through the process of planning, writing, and honing an outstanding speech.