Tuesday's tip for public speaking success – creating the image

Last week I posted about defining the wow – the impact you want your presentation to make. And part of that definition has to be what you want your audience to remember of you. What image do you want them to take with them?
Everything the audience sees needs to reinforce that image – clothes, facial expression, stance and gesture. At its most basic this means projecting confidence and sincerity. Unless you decide otherwise, the audience needs to know that you are comfortable with your message and believe in it.
If you are also using this presentation to present yourself as the face of your business, or as a candidate for a position, then take that into account as well. You need to be seen as trustworthy, competent, at ease with your material.